It has been over four years since we last received a new album from Justin Bieber, with his last release being 2021’s Justice. Recently, there have been whispers about a forthcoming album and reports of him being spotted in the studio. Now, it seems that things are about to escalate quickly: The Hollywood Reporter has indicated that, according to “sources,” Def Jam is set to drop Bieber’s new album within hours, specifically on July 11. This upcoming project is rumored to include collaborations with Gunna, Sexyy Red, and Cash Cobain.

In Reykjavík, Iceland, a billboard has been seen showcasing a picture of Bieber alongside what appears to be a minimalist album cover that simply states the word “swag” (possibly the title of the album). Interestingly, back in May, Bieber was also seen in Iceland, working on new music. The same billboard has reportedly been spotted in Los Angeles, according to The Hollywood Reporter.

Although Bieber hasn’t shared much about new music recently, he did make headlines by distancing himself from Drew House, his clothing line. In April, he stated, “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”